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Fab Flash: Jaime Pressly Rolls Out J'aime Collection

Fab Flash: Jaime Pressly Rolls Out J'aime Collection

Another day, another celebrity line: this Spring, Jaime Pressly is expanding her two-year-old knitwear line, J'aime by Jaime Pressly, to be a full-on contemporary wear collection.

Renamed J'aime Collection, her wares will now include casual, career, and party styles. The main palette includes navy, chocolate, rust, paisley, Indian ethnic, and white in fabrics like voile, linen, silk, chiffon, and eyelet. At least 35 to 40 styles are in the works, with a range of silhouettes in mind, from baby doll dresses and sundresses to wide and slim pants. But the main goal? "To fit and flatter the body of every woman," Jaime told WWD. Let's hope it does!

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Join The Conversation
lala788 lala788 8 years
how good does she look?
lala788 lala788 8 years
how good does she look?
geohiker geohiker 8 years
There must be a lot of money in putting your name on clothes...
lolabella lolabella 8 years
i adore jaime pressly, but my GOD her clothing line is so trailer-trash! there are 2 dresses that are passable for me, but the rest of it looks like it belongs with a bunch of rhinestone jewelry. fug!
iMpErFeCtIoNs iMpErFeCtIoNs 8 years
Creative name but seriously who are we kidding? We don't need another celebrity-endorsed line.
LaLaLola LaLaLola 8 years
Love the name haha.
LaLaLola LaLaLola 8 years
Love the name haha.
bellanatella bellanatella 8 years
Ugh. Another celebrity line.
bellanatella bellanatella 8 years
Ugh. Another celebrity line.
Precious04 Precious04 8 years
she is gorgeous!
Precious04 Precious04 8 years
she is gorgeous!
redegg redegg 8 years
Let's hope it's more creative than the name.
veronicaraye veronicaraye 8 years
she looks fab.
veronicaraye veronicaraye 8 years
she looks fab.
stormynite03 stormynite03 8 years
who DOESN'T have a line or fragrance these days
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