What seems like a natural product line extension, Juicy Couture is venturing into babywear this Spring. The company will launch a full collection of baby clothes for both male and female tots, called Juicy Couture Baby. The new line will consist of everything from bibs to blankets, swimsuits, T-shirts, onesies, and their signature tracksuits. They will be sold in their flagship stores in NYC and San Francisco as well as Neiman Marcus, Saks and Nordstrom.
To hear what Juicy co-founder Pamela Skaist-Lezy had to say about Juicy Baby,
"It seems like every "It" girl is having a baby and all they want to wear is Juicy, [so] all they want their babies to be wearing is Juicy."