Yesterday, Juicy Couture filed a lawsuit accusing Victoria's Secret Pink of using similar ideas and icons, such as their trademark seat-of-the-pants Juicy logo (below). Also underscored was the fact that Victoria's Secret is selling apparel wrapped in the shape of lollipops and ice cream cones, mimicking the packaging used in Juicy's Sweet Shoppe.
The suit claims that Victoria's Secret is trying to capitalize on the success of Juicy Couture, which raked in a whopping $420 million in sales last year. The company is asking for the offending clothing to be destroyed and to be awarded triple damages. Victoria's Secret has made no comment, but do you think the lawsuit has merit?