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Fab Flash: LL Cool J For Sears


In hopes of rejuvenating store sales, Sears tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'."

The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season. The line will include embroidered jackets and tees donned with rapper's famous song lyrics. Kinda random, no?



To see more LL Cool J for Sears, read more.

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