In hopes of rejuvenating store sales, Sears tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'."
The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season. The line will include embroidered jackets and tees donned with rapper's famous song lyrics. Kinda random, no?
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