Skip Nav
Street Style
Say Sayonara to These Fashion Items, Because They Didn't Make the Cut For 2017
Troian Bellisario
Pretty Little Liars' Troian Bellisario Wore the Wedding Gown Every Boho Bride Dreams About
Kate Middleton
60 Style Lessons Kate Middleton Taught Us That We'll Never Forget

Fab Flash: Luxury Brands Gone Wild!

A new era is upon us: the age of luxury brands extending every which way. Prada is the purveyor of cell phones, Armani has signed a deal to do LCD TVs, and Roberto Cavalli is doing...vodka?! Well-established companies are always looking for more ways to increase their revenue, but the question is: are these things really going to catch on?

The same phenomenon occurred in the late 80s, when French designer Pierre Cardin and American designer Halston both licensed their names to be used on so many products that they killed their luxury brand status.

Luxury brands today are supposedly more careful about the quality and quantity of their products, but no one is more singularly successful than Ralph Lauren, who sells everything from linens, candles, and beds to cashmere dog clothes. Trying to emulate Mr. Lauren could be dangerous though: the current economic climate predicts a marked decrease in consumer spending. If things go as expected, what will Mr. Cavalli do with all that vodka? PartySugar: are you reading this?

Source

Around The Web
Join The Conversation
veronicaraye veronicaraye 9 years
goes down smooth
BeachBarbie BeachBarbie 9 years
Oh, and perfume is a given (and I'm glad they do it)..that's how the couture fashion houses make their money...or it used to be.
BeachBarbie BeachBarbie 9 years
Oh, I hope it doesn't go the way Pierre Cardin did..his name became laughable back in the day, and no one bought his stuff. I think as long as they don't put their name on just anything and everything..they should be okay (for instance, just a few really luxurious items..like bedding, home furnishings would be the best route, in my opinion). But if they do completely sell out..it's not going to be pretty for their name sake.
jennjennnbubba jennjennnbubba 9 years
oh good idea party!!! I didnt think of it that way!!
bubblebutt84 bubblebutt84 9 years
Its a cute bottle but I would stick to I know whats good.
partysugar partysugar 9 years
Yes, Fab, of course I am reading! I'm pretty sure he came out with this vodka line awhile ago. I think it makes an excellent gift to a fashionable gal who is turning 21!
elephantheart elephantheart 9 years
I think it's all pretty stupid. I would be embarrassed to spend my money on a fashion designer's alcohol. I'll stick with the experts on that, thanks.
aimeeb aimeeb 9 years
Ha. All I can imagine is designer TP...
Lovely_1 Lovely_1 9 years
Mmmmmm vodka!!! My favorite...
Ralph Lauren's Best Red Carpet Looks to Date
The Biggest Problem With See-Now, Buy-Now Collections
Hillary Clinton's White Suit at DNC 2016
Model Konrad Annerud Looks Like Leonard DiCaprio
David Beckham's Instagram Comment
Ralph Lauren Introduces High-Tech Dressing Rooms
Jennifer Lawrence in Ralph Lauren in Spain

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds