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Fab Flash: The Next Generation in Fur

Fur is one, if not the most controversial subject in fashion. And I've got news for you: It's not going anywhere.

According to WWD, not only is the newest crop of designers supporting fur, but many are also trying to get licensing deals so they can have field days with it. The list of designers jumping on the fur train include Peter Som (Fall fur collar pictured), Chris Benz, Doo-Ri Chung, and Zac Posen. Despite a dip in fur sales last year, customers are currently more interested in smaller fur pieces like stoles and hats. But like many traditional fashion materials, fur needs a new perspective, an upgrade. As Peter Som puts it: "I love treating fur like I would any fabric — mixing textures, colors, and giving it an airy touch. It's all about creating romance and elegance. Fur ups the ante a thousand percent."


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