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Fab Flash: Urban Outfitters Looks To the Future

Before you know it, you could be shopping from your cell phone! Or that's the idea Urban Outfitters has in mind, at least.

Last week the company launched a text-messaging program that could be the first step towards mobile e-commerce. The program, called OU TXT, is only a test at this point in time, but it provides the company with insight into how shoppers could potentially interact via their cell phones. Those who sign up for the UO TXT program in stores or online will receive early notice on sales, alerts for special in-store events like concerts, and access to exclusive offers. No more than two messages will be sent to the shopper's cell phone per month.

Can you imagine? Shopping from your cell phone - crazy!


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