Want to know how a book comes to fruition? Well, at least in Ruffian designers Brian Wolk and Claude Morais's case? Step one, bump into photographer Jamie Isaia at the National Arts Club: "We started talking and told her we loved her work and that we should do something creatively together. It became a one-year project, and she documented our creative process," according to Wolk. Next, meet Martine Assouline, co-founder and co-publisher of Assouline publishing house, and have her look at the 2,000 or so pictures Isaia took. Then, have Style.com executive editor Nicole Phelps agree to pen the book and voila!
Ruffian: Inside Out ($19) chronicles Ruffian's creative process for their Spring and Fall 2008 collections, from initial sketch through fabric research, to fittings and the runway show. The irony is that Wolk and Morais have less than a decade of experience yet already have a book. Impressive.