Now, Prada's website is nothing new to fashion-forward liaison. But what is au courant is the site's latest addition: a pdf that, once downloaded, gives way to 100 photos of the label's current Spring women's and men's lines. Runway and backstage shots are everywhere, as well as the remarkable ad campaigns and accessory close-ups. You'll notice a lot of desert images, including one of a model strutting against the Giza pyramids backdrop. Oooh, exotic!
"The idea is to offer collectors images that will change every season. We feel this is a more tempting approach and different from our competitors," a spokeswoman for Prada said.
Tempting it is. Next on Prada's agenda is an online shop! Stay tuned.