You're all familiar with Bluefly. Well, the family has grown. Say hello to its newborn baby, b*fly. As of today, you can pair your Bluefly couture pieces with b*fly's contemporary casualwear from Alice & Olivia, Alexander Wang, Catherine Malandrino, and more. Since it's an extension of Bluefly, prices are equally discounted, up to 40 percent off right now. Let's all welcome b*fly to the family by shopping away!