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Fabworthy: ASOS Welcomes French Brand, Kookai


When I traveled to Australia, eons ago, I purchased some rather cute pieces from Parisian-born label, Kookai. So hearing the announcement that ASOS has welcomed Kookai into their brand selection triggered many memories for me. Sigh.

If, like me, you're into the effortlessly polished boho look, then you should get to know Kookai, like, now. Not that you need any more convincing, but the company's philosophy is to supply young women with affordable apparel for their wardrobes. Reunited and it sure feels good . . .


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