Skip Nav
Spring Fashion
The 8 Spring Shoe Trends You'll Be Wearing All Season
Kourtney Kardashian
Bella Hadid Proves the "Lampshading" Trend Is Alive and Well
Valentine's Day
21 Fancy Valentine's Day Gifts That Belong on Your Wish List

Fall 2009 Could Be the Death of More Promising Designers

>> Fall 2009 is "the make or break season" for small designers, according to Eric Wilson of The New York Times.  Stores are reducing their orders by 20 percent or more for Fall, and some are already trying to cancel their Spring orders, which puts small businesses, especially those without independent financial backing, in a tenuous position.  Basically, Wilson points out, "The more stores that close, the more designers will follow."  And in show season, the cost of samples and putting on a show doesn't help with the strain.

"We're just trying to survive." »

Andrew Buckler of Buckler sums the feeling up best: "To be honest, we’re writing this whole year off.  We’re just trying to survive.”

Peter Som and Christina and Swaim Hutson have already felt the pinch, and young designers are doing all they can to prevent the same happening to them.  Flora Gill and Alexa Adams of Ohne Titel are lowering some prices and moving their dress production from Italy to New York.  Brian Reyes is sharing a patternmaker with Lyn Devon and plans to split the cost of a Paris space to meet retailers with other burgeoning designers.  Lisa Mayock and Sophie Buhai of Vena Cava are focusing on scheduling trunk shows for their $400 to $600 dresses and starting a blog.

Already, these labels have low overhead — they work out of their apartments, employ interns from fashion schools to sew and mail Fashion Week invitations, and can make a collection for under $25,000 if the fabrics are basic.  It's just that when the retailers hurt, they're less willing to work with small designers — causing those designers to hurt.  Eric Wilson portends that "the age of the young designer may be coming to an end" — let's hope he's not right.
*image: source

Around The Web
Why It's Important That Two Black Fashion Designers Made Forbes' 30 Under 30 List
Krysten Ritter Blue Cutout Dress
Bralette Shopping Inspiration
Vena Cava Releases Trailer For Heartland | Video
Fall 2010 Shopping: Socks, Knee-Highs, and Thigh-Highs
US Finalists For 2014 International Woolmark Competition
Vena Cava Spring 2013 | Runway

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X