Skip Nav
Kendall Jenner
Kendall Jenner Inspired Me to Go Braless — and I'll Never Look Back
Melania Trump
Whether You're a Democrat or Republican, This Is a Power Woman's Perfect Dress
Summer
Mary-Kate and Ashley Olsen Shed All Their Layers For 1 Special Piece

The Family Print at Etro

When Gimmo Etro founded founded the company in 1968 it was as a small textile division specializing in silks and satins, so its no surprise that the Spring 2009 collection included many fine silks in the houses signature paisley print. The Spring 2009 collection was filled with just the sort of St. Tropez bohemian wear that never gets old for a certain kind of lady. Whether she lives a live of leisure or works hard for the privileges these clothes clearly say I have more time to consider yacht options.

Its not intellectual taxing but simply good fashion fun, the kind that unabashedly borrows from other cultures (in this case the paisley is an ancient Indian tradition inspired by the palm tree) because really why should we have to work? After all, reconstituting and repurposing is plenty taxing. And really we don't mean to be glib, knowing how to remix a cultural artifact into current relevance is tricky.

Its comforting to know that an old school textile famiglia can still succeed in the cutthroat world of luxury. The Etro clan includes Kean the creative director of the fashion house, Jacopo who deals with the textiles division and foreign affairs, Ippolito who manages company administrative and finance, and Veronica who is in charge of the design.

Around The Web
Join The Conversation
Etro Spring 2014 Runway Show | Milan Fashion Week
Etro Review | Fashion Week Fall 2013 
Etro Spring 2013 | Runway
Beyonce Paisley Cover-Up in St. Barts
Beyonce Printed Skirt by Etro
Etro Fall 2012
Etro Runway Fall 2012

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X