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Fashion in 50 Seconds 03/10/10 The Return to Minimalism For Fall 2010, W's Shopping Issue

Fashion in 50 Seconds 03/10/10 The Return to Minimalism For Fall 2010, W's Shopping Issue

Jennifer Aniston and Gerard Butler appear on the April cover of W magazine's first shopping issue, photographed by Steven Klein in the California desert.

Karl Lagerfeld had the thirty-five person team who sculpted The Ice Hotel in Sweden carve a 265-ton iceberg in the middle of the Grand Palais for his fall 2010 Chanel runway show.

Michelle Obama wore Prabal Gurung yesterday to meet Jason Wu at the Smithsonian National Museum, where she donated the Jason Wu dress worn to her husbands inauguration ball.

Tommy Hilfiger created a limited-edition tote to celebrate the just-opened 2010 Whitney Biennial with artist Ari Marcopoulos.

Stella McCartney's show Monday cemented the return to minimalism on international runways for fall 2010.

In the first of a two part series, WWD evaluates the fashion industry system and asks designers if it's time to consider changing the runway shows to coordinate with a retail schedule.

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