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Fashion in 50 Seconds 06/15/10 Eva Mendes in Miu Miu For W, Gemma Ward's Film Role

Fashion in 50 Seconds 06/15/10 Eva Mendes in Miu Miu For W, Gemma Ward's Film Role

Eva Mendes graces the July cover of W magazine in Miu Miu.

Gemma Ward has been cast in the fourth installment of Pirates of the Caribbean: On Stranger Tides, playing a mermaid. 

Alexa Chung appears in the fall Pepe Jeans campaign.

Ralph Lauren is selling part of stake in Polo in a second public offering that could net him almost $900 million.

Gisele Bundchen makes her post pregnancy runway debut during Sao Paulo Fashion Week.

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