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Fashion in 50 Seconds 10/10 With Diesel, Diesel Jean's, Diesel Advertisements

Fashion in 50 Seconds 10/10 With Diesel, Diesel Jean's, Diesel Advertisements

The excitement over Diesel's 30th Anniversary party has reached a fever pitch for the fashion media as it would appear that Diesel oriented subjects are literally all anyone can talk about including us.

Renzo Rosso is hosting 17 parties in eight time zones for Diesel's 30th Anniversary — from Tokyo to New York via the likes of Dubai, Zurich, Munich and Oslo — all on Saturday night.  We personally are looking forward to the New York party because it is our 25th and it happens to be in Brooklyn.

In addition, Diesel will be selling limited edition 'Dirty Thirty' jeans, which would normally sell for around £200 but the company has dropped the price tag to just £30. Alas even jeans pricing is no longer in dollars.

In other Diesel news WWD has a feature on its unique approach to retailing which differentiates each store to its market making the shopping experience more personal and more culturally appropriate.

And finally, Diesel is publishing “XXX Years of Diesel Communication” a retrospective on their controversial advertising campaigns through the years.  But the best tidbit? “My dream is to do a soap opera for the Internet, our very own ‘Dallas’ in the Diesel spirit, in a modern and fresh way,” said Rosso.

Balenciaga has signed a deal with Coty Inc.’s Coty Prestige division to create, develop and distribute fragrance lines under the Balenciaga nameplate. The first fragrance is tentatively slated for a spring 2010 launch.

Shoppers are poor at math J.C Penney's has concluded, doing away with tiered discount systems such as "take another 30% at the register."


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