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Fashion News Eli Saab Designs Dubai Hotels, Express Has An Advertising Campaign, Barney's Opens in Kobe

Fashion in 50 Seconds 6/10

Fashion never stands still, even when your editors are in a whirl of travel plans gone awry. Lebanese couturier Elie Saab is designing signature luxury hotels with Dubai real estate developer Tatweer, starting with a high-end boutique hotel at The Tiger Woods Dubai resort. This adds Saab to a growing list of fashion designer or firms such as Giorgio Armani, Christian Lacroix, Versace, Salvatore Ferragamo and Bulgari, who all have or are developing luxury hotel projects. Barney's plans to open its fourth store in Japan in the city of Kobe. The CFDA is still concerned about model health. All of that excitement over China? Yeah, that obscures the real picture of just how hard it is to make it in retail or fashion over there. Express decides to go all Mise en abyme thanks to Lloyd (+ Co) and their Peter Lindbergh shot advertising campaign. And while we like to make a little Hamlet joke it feels just a little too Ophelia. The concept of the campaign — models cavorting on the beach — is only part of the story. What are those tripods doing on the beach, and that fan? Express wants to give viewers the feeling of being behind the scenes at a photo shoot. The campaign's conceit is to have the gear used to make fashion images, such as backdrops, light stands and cables, intentionally visible in each shot.
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