>> Last night's launch presentation of Alexa Chung's Madewell collection at the Bowery Hotel Terrace brought out interested parties in droves. Alexa, in short velvet shorts and white safari shirt from the first collection, involved as many of her friends as possible — Poppy Delevigne and Pixie Geldof were on modeling duty, Tennessee Thomas DJed, and Daisy Lowe mingled with the crowd.
The models, replete in cardigans, striped shirts, and Peter Pan-collared dresses, were arranged in tableaus — on a bench, leaning on a retro bicycle, surrounded by vintage suitcases. "It's actually a bit weird to see everyone walking around in the clothes today because they all look like me," Chung said of her designs. "It's a very egotistical exercise."
She doesn't know if the collaboration is a one-time thing — “We haven’t really discussed another [collection] yet but it would be amazing to do" — but she definitely had a hand in the design process — one look at the clothes makes that obvious. "[But] I can't take credit for the hard work at all because I just took sketches in and talked about them," she said. And not all of her sketches made the final cut: "There was one weird leotard — a denim thing — I tried to push on Kin. I was thinking in my head that I could make a stage outfit for a lead singer but it ended up looking like a weird circus child."
The collection hits Madewell stores in August. So is she sticking around in New York, or headed back to London, now that she's done with her MTV gig? "I don’t really know. My rent doesn’t end til June."