Skip Nav
Olivia Palermo
Olivia Palermo's Best Dresses Are All Perfect For This 1 Occasion
Summer
All the Ways You Still Haven't Thought to Wear Your Denim Skirt
Bras
The Only 17 Pieces You'll Ever Truly Need in Your Underwear Drawer

First Look: Diane von Furstenberg Takes On The City

>> Come Dec. 29, we'll have a new reality TV show on our hands — and Diane von Furstenberg is involved.  The first trailer for The Hills's New York spinoff, The City, is out, with Whitney Port replacing Lauren Conrad as main girl and socialite Olivia Palermo filling in as supporting sidekick.  Both girls are employed by Diane as part of her in-house PR, and although the designer doesn't make an appearance in the preview, the whole show is sure to be an extension of her branding, targeting the show's audience of girls looking to buy printed wrap dresses.

Magazines have caught on to the power of TV as part of their business modelTeen Vogue with The Hills, Elle with Stylista and Project Runway, Vogue with Model.Live — if Diane has as much success with this as Michael Kors has on Project Runway, there could be a lot more designers investing time in TV in the future.

Around The Web
Join The Conversation
Katy Perry's Michael Kors Dress From the DNC
Princess Maria-Olympia of Greece Michael Kors Dress 2016
Alessandra Ambrosio's Michael Kors Dress at CFDA Awards 2016
Olivia Palermo's Outfit at DVF Awards 2016
Gigi Hadid at Fashion Week Fall 2016
The Most Comfortable Work Heels
Olivia Palermo Fashion Interview | 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X