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First Look: Gucci's New Couture Line, Gucci Premiere

First Look: Gucci's New Couture Line, Gucci Premiere

>> Although Gucci declined comment back in January when rumor went around that Frida Giannini was working on a debut couture collection for the brand, it appears the rumors were true. The brand sent out a release today announcing that the dress Salma Hayek wore to the Robin Hood premiere at the Cannes Film Festival, at left, is the "very first" couture gown from the Gucci Premiere collection designed by Giannini.

The dress was described in the statement as a "floor length bordeaux silk georgette one shoulder gown with hip, back and shoulder drape detail [which] also features deep red crystal embroidery at the shoulder and waist." Hayek was accompanied on the red carpet by her husband, Francois-Henri Pinault, CEO of PPR, which owns Gucci.

Back when the rumors of the Gucci couture collection went around, there were no plans to show it on the runway. Instead, it was said it would be sold by appointment and used to dress top celebrities for big red carpet occasions.

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