>> As rumored, Louis Vuitton chose to go with Lara Stone for Spring 2010, rather than bring Madonna back for her third consecutive season. Antoine Arnault, Vuitton's communications director, explained: “After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It’s the choice of a new supermodel.”
Steven Meisel, who took over the Vuitton campaign three seasons ago from longrunning Vuitton photographers Mert Alas and Marcus Piggott, captured Stone surrounded by doves (perhaps carrying on a thread of his Fall 2009 Lanvin campaign with Kristen McMenamy in the midst of black cats). Arnault described the six images, which break in February magazines, as fresh, summery, whimsical, young, and optimistic.
UPDATE: More images can be seen here.