We've been smitten with Catherine Holstein since she first landed on the Fashion Week circuit three seasons ago. Her easy, sophisticated clothing has made her one to watch and her shows--packed with editors, models and industry folk--are a sure testament to that fact. This week, we caught up with Holstein for quick interview...
What was the inspiration behind the Fall 2009 collection? The inspiration behind the fall collection was "vagabond, creature of the night." The idea of just passing through town to town with no home or destination, just a suitcase. I suppose I'm kind of a loner so it felt natural.
This Fall you lowered your price point slightly. Can you tell us what led you to make that decision and whether your line will stay within that range? I offered some items for a lower price than last season such as t-shirts and flannels. We wanted to branch out to a larger demographic. We will continue to offer these pieces (and hopefully more!) every season. Our main goal is to price 90% of the collection under $1000 retail, which is proving to be hard for a small designer, but we are finding ways.
What is a typical work day like for you? A typical work day consists of waking up at 8 o'clock, in the office by 9:30. Once I am in the office its usually answering emails and phone calls, resolving with some sort of crisis (I have gotten really used to that!), working on my boards, and dealing with a severe amount of anxiety. I usually leave around 6:30 on a slow day in the middle of the season. Around show time, it can go all night.
Any clues on what we can expect to see this Spring 2010? Easy, breezy everyday wear for women. Clean, yet eclectic. Lots of neutrals with hints of color. I love spring, it's my favorite for design. I wear spring pieces all year round. A pair of black tights and some cashmere can make anything go into winter, so I'm more in touch with that season. Fall can be a bit confusing for me.
Where do you see your brand going in the next few years? I would really like to evolve into a brand that offers an array of classic tailored and drapy pieces for women. I guess what I mean is I would like to be the go-to designer for sophisticated, yet playful garments that can be implemented into anyone's wardrobe. My overall goal is for my collection to be inviting. So we shall certainly see what happens...(it's been a pretty crazy ride so far!)