Skip Nav
Politics
9 Iconic First Lady Gowns Worth Talking About
Melania Trump
Melania Trump's Inauguration Outfits and the Story Behind Them
Fashion News
The Most Powerful Women's March Instagrams From the Fashion World

Franca Sozzani on Why Steven Meisel Has Shot Over 325 Consecutive Vogue Italia Covers

>> Franca Sozzani recently explained why Steven Meisel has shot every Vogue Italia cover since 1988: "I needed to have a consistent, recognizable look to every cover. My idea was that even if you took the word “Italia” off, you know what Vogue Italia is. Many magazines don’t seem to have a connection between one cover and the next, and it becomes hard to tell them apart. Especially today — images can be printed in such a high quality, but that also flattens them out, in a way. There’s a similar problem in fashion. Everyone can buy clothes — the most accessible clothes are not of the best quality, but unless you look at the label, you don’t know who it’s by. It’s this kind of oversaturation that makes me believe we are on the brink of another huge change." Sozzani also believes that putting resources into the Vogue Italia website has paid off for the magazine: "The website is doing a great job because it functions as a teaser for the magazine. September, October, and November our sales were up 27 percent, and this is because of the web. Everyone has this idea that online will kill print, but it’s not true. Like everything else, it depends on how you do things." [Models.com]

Around The Web
Join The Conversation
Fashion Cartoons From Barneys & Disney Electric Holiday
Balenciaga Resort 2013 Campaign Video
Balenciaga Fall 2012 Ad Campaign
Karlie Kloss and Joan Smalls Cover W Magazine July 2012
Lanvin Spring 2012 Ad Campaign Video by Steven Meisel
Lanvin Spring 2012 Video Ad Campaign With Snakes
Prada Spring 2012 Ad Campaign Video by Steven Meisel

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds