>> Tod's enlisted Gwyneth Paltrow for a Dennis Hopper-directed short film showcasing their Pashmy bag late last year, and now another luxury brand is trying the same big-name actress, big-name director formula to showcase their own bestselling handbag. Tomorrow, Dior officially launches their six and a half minute thriller, "The Lady Noire Affair," which reunites Marion Cotillard with her La vie en rose director Olivier Dahan and showcases the Lady Dior handbag, but we've got the full video right here, all dim cinematography and foot chases on the Eiffel Tower.
Accompanying print ads will run in lieu of the traditional, seasonal Dior campaign, because Dior CEO Sidney Toledano finds the formula wanting, and at the end of "The Lady Noire Affaire," the next film and print segment for Fall 2009, "Lady Rouge," is teased with Marion appearing almost unrecognizable as a blonde in a lace gown. "Lady Rouge" will be shot in New York.
The full short film! »