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The Future is Open Wide at Versace

Donatella must really be counting on things getting better in the next decade, or at least by spring, as Versace Spring 2009 had a positively mod futurism to it along with its traditional sleek sexual appeal, but then we must say the two aesthetics dovetail nicely.

Clean, crisp, shiny, even a bit ascetic if we can use that term to describe Versace without a smirk. But then we contend going for flippant frippery in a downturn is something that is psychologically challenging for consumers so perhaps the Versace team is simply merchandising for a recession. We certainly found it appealing even if we are not the target Versace. We could have done without the pastoral floral billowing gowns which did not feel integrated into the over all theme but then since everyone is doing the billowing gown we suppose they did it just for the trend report round ups.

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