Skip Nav
Award Season
The Stars Put On Their Fanciest Daytime Dresses For the Spirit Awards
Street Style
The Best Street Style From Day 4 at Milan Fashion Week
Fall Fashion
Gucci’s Fall Collection Delivers a Wild, Diverse, Fantastical Future

G-Star Chooses Liv Tyler For 2010 Spring and Fall Ad Campaign 2010-01-21 10:09:21

G-Star Expands, Nabs Liv Tyler For Ad Campaign(s)

G-Star wants to get bigger and better in the US, and what better way to do that than with Liv Tyler. The Dutch brand has enlisted the all-American beauty to be the face of its denim-centric campaign for Spring and Fall. "We believe that she has a level of sensuality and this is very important for how we want to position G-Star within the women’s context," said global brand director, Shubhankar Ray.

G-Star also plans on opening stores — via franchising — in major cities all across the US with a goal of having 50 stores open by 2015. Liv emotes some rad vibes in the brand's denim and leather. If I can look remotely similar, sign me up.


To see one more cute picture of Liv,

.


Image
Around The Web
Join The Conversation
How to Make Your Shoes More Comfortable
Celebrity Tips on Taking Instagram Selfie Photos | Video
How to Fix a Broken Heel (Video)
Valentino Sala Bianca 945 Collection Event
Plus-Size Fashion Holiday Dresses 2014 | Video
Victoria's Secret Fashion Show 2014 Behind the Scenes
GQ Men of the Year Party 2014

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds