Last year, Gap debuted its 1969 Premium Jeans collection and vowed to keep it chic and affordable. This year, they're taking it to the next level — and keeping their promise. On August 3, Gap's new Fall denim line hits stores with a revamp — new styles with fresh features like zippers, hardware, stencils, and a rainbow of washes, all starting under $70. Already pumped? Then shop and celebrate August 5 at Gap's in-store party. Just stop by any store for a sneak peek of the new documentary on the American spirit of denim, Blue Gold: The Story of American Jeans. Besides 30 percent off, you could also win a stylish cameo in the film — just submit your own jeans story video via bluegoldthemovie.com/contest. For now, flip through the delicious denim to get inspired — and mark your faves.
Sneak Peek! Gap's Fall '10 Denim Refresh