During uncertain times like these, Gap knows spending over $100 on designer jeans is ludicrous. Dude, even in a bustling economy, it's still pretty crazy. That's why the brand just unleashed a new line, called 1969 Premium Jeans, that promises to deliver the same designer details without the heavy price tag. Styles range from skinny to boyfriend cuts dipped in a refreshing pool of cool rinses. Another sweet thing: as the trends change, so will the denim — stagnant styles no more. Oh, and the best part? Every pair retails under $70! Nice.
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