Gap is giving its denim collection a trendy makeover with the launch of its new 1969 Premium Jeans collection. The revised denim collection enlisted the help of premium denim designers to create a quality piece falling within Gap's price range of $60. Furthermore, the new collection is budget friendly and slick. “Across the board, we want it to feel sexy and authentic,” said Gap’s VP of design, Patrick Robinson. “Women want their a— and thighs to look great, and guys just want something easy.” The 1969 Premium Jeans collection drops in August and will include a bevy of skinny and boyfriend cuts along with denim shoes by Pierre Hardy, tops, and hats by Albertus Swanepoel.