>> Gareth Pugh never fails to surprise with his runway shows, and for Fall 2009, he pulled the rug out from under editors by showing them an eight-minute video when they came expecting a runway show. He's not the first — in recent seasons, Stefano Pilati, Viktor & Rolf, and the good people at Halston have all dabbled in the format — but using a video in place of a runway is polarizing, since it makes it harder to get a good look at the clothes. Natasa Vojnovic marches, writhes, and dances to demonic music in the mostly black-and-white film — which features one striking scene with her birthing herself from a bronze pod jacket. When interviewed on his choice, Gareth explained that he finds sending a girl walking up and down the catwalk "a little half-assed, for lack of a better word. It's a well-trodden formula and I think it's time for a change." And how appropriate that the first clear picture of the collection comes courtesy of Natasa, who walked away from the show in a Fall 2009 Pugh cape.
Gareth Pugh's Fall 2009 Surprise: Video, Not Runway Presentation
Around The Web
POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.
From Our Partners