British designer Gareth Pugh opened his first retail store in Hong Kong over the weekend as part of a deal with I.T. Group, the company that now owns Pugh's Hong Kong retail rights. The 658-square-foot shop is located on Ice House Street near fellow experimental designers Comme des Garçons, Ann Demeulemeester, and Martin Margiela. The interior features jet black rubber paint and glossy black tiles in the main space and ash gray walls and carpet in the fitting rooms.
The all black exterior does not have traditional window display, rather a large glass wall that will show through to an LED screen in the back of the shop. Inspired by his friend Nick Knight, Pugh is hoping one day the screen might connect to a live feed camera in his studio. Pugh has no immediate plans to open additional retail stores. The designer also denied recent rumors that he is heading to Thierry Mugler: “There is no truth to them at all,” he said. “Rumors are rumors. It’s not going to happen.”