Skip Nav

Gareth Pugh Studio Visit Video

Watch: Gareth Pugh Explains His Fall 2012 Collection, Shares Good Advice From Rick Owens

>> Gareth Pugh's original, sculptural designs are fashion fantasy brought to life — but Pugh says he's inspired by growing up in a town with an identity crisis.

"Fashion is very much about building a world around you that doesn't necessarily exist in the real world," Pugh said during a recent studio visit with Crane TV. "I think that want for escape or fantasy is something that comes from the area in which I grew up. Sunderland doesn't really know its identity, I don't think. It doesn't really have a great sense of industry. I think it's a reaction to my surroundings that made me want to pursue something creative."

Watch the video below for a glimpse inside Pugh's Fall 2012 collection and his recent project with London's Royal Opera House — plus, hear the best piece of advice he's ever gotten, given to him by none other than fellow designer Rick Owens.


All Videos
Looking for the perfect gift this holiday season? Order our POPSUGAR Must Have box now >>