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Georgina Chapman Moves Outside the Marchesa Realm

>> Now that Georgina Chapman has officially realigned herself as the designer of Marchesa, leaving Keren Craig, former co-designer, to the more business side of things, she's branching out beyond Marchesa.

Garrard, the British jewelry brand that supplied Princess Diana's engagement ring, is seeking a creative director since Jade Jagger left the post in 2007, and in the meantime, they've asked Georgina to be a guest designer.  The Georgina Chapman for Garrard collection is to be unveiled next September during New York Fashion Week — no doubt accessorizing the Spring 2010 Marchesa collection — and prices are expected to run in the $10,000 to $15,000 range.

It's interesting that the collection is called "Georgina Chapman for Garrard" rather than "Marchesa for Garrard," don't you think?  Especially when the company is looking for a new creative director and Garrard's CEO says Georgina's line is expected to be "a significant part of the Garrard business."  Not that Georgina would leave Marchesa behind for jewelry — but it does seem like she's trying to do things more on her own without Keren.
*image: source

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