Skip Nav
Celebrity Style
14 Stars Who Have Been In on the Braless Trend For a Long Time
Fashion News
These 12 Supermodels Already Got Their Wings For This Year's Victoria's Secret Fashion Show
Ultimate Guide
A Complete List of the Best Coats to Shop This Season

Giorgio Armani Frames of Life Video Campaign

The Eyes Have It: An Exclusive Look at Armani's Latest Campaign

The eyes have it in Giorgio Armani's newest video campaign, Frames of Life, which uses the house's eyeglasses and sunglasses to tell stories about a group of characters from different walks of life.

The first of four black-and-white videos in the series features Luc, a writer whose first book — titled Frames of Happiness — has just been published. His frameless glasses are ever present in the video, which follows him from his home to a local bookstore, where he's delighted to find his work on sale. That one-minute clip went live just this morning on Armani's microsite for the campaign, and three more will make their debuts in the coming weeks.

A look at Luc's video, below.

Around The Web
Join The Conversation
Sarah Gadon Beauty Interview
Matching Makeup Trend For Spring 2015
Giorgio Armani Spring 2015 Show | Milan Fashion Week
Giorgio Armani Lifestyle Pictures
Cate Blanchett Perfume Quotes
Giorgio Armani Fall 2014 Hair and Makeup | Runway Pictures
Giorgio Armani Fall 2014 Runway Show | Milan Fashion Week

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds