Skip Nav

Gisele Bundchen Launches Skincare Line, Covers April 2010 Vogue

>> As promised, the Vogue April 2010 cover features a model — and Gisele Bundchen is the chosen face. Bundchen, who just launched a three product beauty line called Sejaa, tells the magazine her manufacturers "were ready to kill me. I wanted the cream to be organic — they explained that if it's organic, it's alive, and that means it can't survive for a long time." Now, the mud mask and creams are called "natural," and their preservative is coconut oil.

Bundchen's other big project for the year is raising her son, Benjamin Rein: "I wanted him to be called River because I wanted something always flowing, immortal. My husband [Tom Brady] said, 'There's no way we're going to call him River.' But my father's name is Reinoldo, so it's a homage to him. And it's like water."

Gisele's mother is staying in their Boston guest room to help out — "I don't trust anyone else with Benjamin" — and Gisele hasn't left the apartment in six weeks — "too cold." In fact, she's kept herself out of the public eye for months. "I felt like my pregnancy was a sacred moment for me. I stayed in Boston and I didn't work apart from the contracts I have, and then I only let them use my face."

As for her body . . . »

But that has nothing to do with the state of her figure, which snapped back into place after a little yoga on a mat in the living room. "I think it's muscle memory. I did kung fu up until two weeks before Benjamin was born, and yoga three days a week. I think a lot of people get pregnant and decide they can turn into garbage disposals. I was mindful about what I ate, and I gained only 30 pounds."

Supermodel though she is, Gisele says she created a persona long ago to deal with working in the fashion industry:

I was seventeen, I was doing like 100 shows. People were asking, 'How does it feel to be the model of the moment?' It was hard for me to answer as myself. I barely spoke English. I thought, I have to give my best because they trust me with that. I invented this other person, and she could do everything. She wasn't afraid; she was able to be ballsy and risky and sexy or androgynous. She was bold. I had to believe in myself as this person that was strong, up-front, invincible, and positive, who knew what she was doing, even though I really didn't. I've worked for fourteen years, but I don't think anybody in the business really knows me, because there is that other person."

Latest Fashion
Looking for the perfect gift this holiday season? Order our POPSUGAR Must Have box now >>