Skip Nav
Wedding
Every Bridal Outfit You'll Ever Need — From the Rehearsal Dinner to the Wedding
Summer
The Most Popular Outfit of the Summer Is Something You Already Have in Your Closet
Pippa Middleton
Pippa Middleton Just Got Engaged, but We're Already Predicting Her Wedding Dress Will Have This 1 Detail

Good Timing or Bad For J. Crew Collection?

We are believers in Michael Silverstein's Trading Up, Trading Down: The New American Luxury when it comes to the spending habits of the aspirational middle market in which he posits that upper middle market consumers scrimp on basics to buy aspirational goods like handbags. But in our current climate the middle market that has sustained the boom of mass merchandised luxury diffusion goods is at an end. Of course, luxury consumers still exist as the rich are still nominally rich.

With that in mind we wonder where does J.Crew stand with its new luxury J.Crew Collection? We personally think it will do just fine. It isn't the sort of collection that the middle upper market would aspire to anyway as they go for the more obvious status symbols. That market is not going to be buying as many Coach bags. But people that appreciate good design and still have the means to purchase it exist. And we see no reason that they wouldn't seek it out at J. Crew or any other retailer that focuses on quality. Educated consumers of luxury do not decide on brand alone. Special well designed products from a big company that is trading up seems tricky but we trust that J.Crew can make it work.

Around The Web
Join The Conversation
Fab Body Guide: Elongate Yourself
Hunger Games Movie Casting Full List
Review of Lean Cuisine, Healthy Choice, Kashi, and Other Frozen Chicken Dinners
Shopping: Long and Lean Summer Looks From Bassike, Rick Owens, and Helmut Lang
Shopping: Slim, Slouchy Sweats From T by Alexander Wang, Stella McCartney, and Madewell
Shopping: Zip Pouches, Day Clutches, and Wristlets From Prada, Marc Jacobs, and Vivre
Shopping: Cowgirl Ankle Boots From Maje, Belstaff, Frye, and ASOS

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X