Gucci and Rihanna love children. In collaboration with the United Nation's Children's Fund, UNICEF, Gucci has enlisted music sensation Rihanna to spearhead the label's first ad campaign with the nonprofit organization.
"I felt a musician and a beautiful woman was the perfect icon for this campaign" said Gucci's creative director, Frida Giannini.
Dubbed, "Tattoo Heart," the ads will feature Rihanna donning Gucci's special-edition products all incorporating a tattoo-style heart designed for UNICEF. "We've come a long way from Miss Bisou to Gucci," said the 20-year-old singer. "It's an honor to represent Gucci."
Keep your eyes peeled for the first round of ads set to debut in December magazines. Twenty-five percent of sales will be donated to the UNICEF organization.
Note: Rihanna also talked about adding clothing design to her repertoire stating,"I love fashion, so it's only natural for me to want to create my own line." We'll keep you posted on that one.