Frida Giannini has a knack for accessories having designed handbags for Gucci long before she landed the top job as Creative Director, so it is with interest that we note what the strong collegiate feel of Gucci's Spring 2009 bags. "It" bags may not be as strong a force as in the past but Gucci sets the tone for handbag trends in many seasons. The two main styles that draw the eye are the shoulder slung book bag and the leather backpack. Prada relaunched its entire house on the strength of a nylon black backpack so its by no means an unprecdented style. Perhaps this is another marker of the Fall tendency at work in Milan, or maybe Frida just felt being able to lug around a few books and a laptop is a more modern way to look at handbags.
Gucci's Collegiate Spring 2009 Bags