Skip Nav
Hillary Clinton
An Homage to the Many Pantsuits of Hillary Clinton
This Aussie Bride Didn't Need a Poufy Wedding Gown to Make a Statement, She Did It in a Sheer Lace Dress
Celebrity Style
The 10 Most Stylish First Ladies to Walk Through the White House

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

>> While some luxury brands are just now getting on the ecommerce train (and some still have yet to do so), Gucci, which launched its US ecommerce site in 2002, is now taking its online shopping experience to the next level — creating what it terms a "luxury digital flagship store."

Frida Giannini has been working on the newly rolled-out experience for the past 18 months, and Gucci president and CEO Patrizio di Marco says: “The destiny of the digital flagship store is that it will become our highest-volume store in the world.”

They're also taking runway livestreaming to the next level »

In honor of the launch, select brick-and-mortar Gucci flagships will have hologram window displays and iPad stations, getting shoppers in the digital mood, while online, they've launched, where they plan to one-up the usual runway livestream during their show in Milan on Sept. 22. Users can sign up for an e-ticket to the Gucci Connect E-vent, granting them the "same guest benefits as Milan event guests" according to the press release, by assigning "virtual seating with webcam videos shared at the Gucci show space. Through Gucci Connect’s webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris."

Around The Web
Join The Conversation
Lady Gaga's Red Gucci Suit at the Super Bowl
Amal Clooney Gucci Dress at Women in the World Event 2016
Michelle Obama Gucci Dress on the Ellen Show September 2016
Salma Hayek's Gucci Dress August 2016
Celebrities Wearing Gucci 2016
Jared Leto Gucci Jacket Meme
Salma Hayek Wearing Gucci in France July 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds