Skip Nav
Olivia Palermo
Olivia Palermo's Best Dresses Are All Perfect For This 1 Occasion
Summer
All the Ways You Still Haven't Thought to Wear Your Denim Skirt
Bras
The Only 17 Pieces You'll Ever Truly Need in Your Underwear Drawer

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

Gucci Rolls Out "Luxury Digital Flagship Store" That Frida Giannini Has Been Working on for 18 Months

>> While some luxury brands are just now getting on the ecommerce train (and some still have yet to do so), Gucci, which launched its US ecommerce site in 2002, is now taking its online shopping experience to the next level — creating what it terms a "luxury digital flagship store."

Frida Giannini has been working on the newly rolled-out experience for the past 18 months, and Gucci president and CEO Patrizio di Marco says: “The destiny of the gucci.com digital flagship store is that it will become our highest-volume store in the world.”

They're also taking runway livestreaming to the next level »

In honor of the launch, select brick-and-mortar Gucci flagships will have hologram window displays and iPad stations, getting shoppers in the digital mood, while online, they've launched gucciconnect.com, where they plan to one-up the usual runway livestream during their show in Milan on Sept. 22. Users can sign up for an e-ticket to the Gucci Connect E-vent, granting them the "same guest benefits as Milan event guests" according to the press release, by assigning "virtual seating with webcam videos shared at the Gucci show space. Through Gucci Connect’s webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris."

Around The Web
Join The Conversation
Charlotte of Monaco Style
Where to Buy a Monogrammed Denim Jacket
Gucci Cruise Show 2017
Salma Hayek Wearing Gucci at the Tale of Tales UK Premiere
Madonna's Purple Suit at Billboard Music Awards 2016
Chloe Grace Moretz Gucci Outfit on Stephen Colbert May 2016
Rita Ora's Gucci Dress April 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X