When you purchase an item from the Gucci Tattoo Heart Collection, 25% of the sale will go directly to the UNICEF program that supports orphans and children living with HIV and AIDS in Africa. We're happy to see that so many companies are giving generously this season, despite losses due to the weak economy. Singer Rihanna was chosen as the spokeswoman for the campaign as her energetic personality, youthful attitude, and personal style embody the right spirit for this collection. Last night, in New York, an event was held to celebrate the launch of the collection. To see a photo gallery of the event, click here. To see images from the ad campaign and products from the Tattoo Heart Collection, click here. To watch behind the scenes videos, click over to Gucci.com.