Atención! The mass frenzy created by the upcoming Matthew Williamson for H&M collection has caused the retailer to announce an additional shipment date. As we all know, the first load will arrive April 23 at 200 H&M stores. The second round, which will also include a men's collection, will hit worldwide May 14 at all of its 1,700 locations — wow. This is the first time in H&M history where a designer collaboration will be available at all H&M stores.
“We like his signature style, colorful patterns, and ethnic influences,” said Margareta van den Bosch, H&M’s creative director, of Williamson. “We wanted everybody to have a chance to own some of the collection.”
Matthew's colorful collection, ranging from $50 to $350, will include shorts, pantsuits, ruffle gowns, and skirts made in cashmere, leather, sequins, and silks. “I was inspired by the idea of the colors of a peacock feather,” said Williamson when describing the collection. Excited? Overly.
To see more from the Matthew Williamson for H&M collection,
Photos courtesy of H&M