POPSUGAR Celebrity

H&M Designs Gowns and Tuxedos For Its Conscious Exclusive Collection

Mar 19 2013 - 1:20pm

H&M is going full steam ahead with its eco-conscious efforts in 2013. Following the launch of its global recycling program [1] and more casual Conscious Collection [2], the retailer will be furthering its sustainability message with the release of its Conscious Exclusive line, featuring sustainable red-carpet-worthy options for the party season ahead. "I love how this collection has pure glamour and style, and is made from more sustainable materials," said Ann-Sofie Johansson, H&M's head of design. "It's natural to think about sustainability, and to have it at the heart of our work." The collection features womenswear and menswear options ranging from embellished cocktail dresses to three-piece tuxedos made from eco-friendly textiles like organic cotton and recycled polyester. The Conscious Exclusive collection will be available beginning April 4 in select stores worldwide and online. See the full collection now.

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