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H&M to Launch New Retail Chain

H&M Confirms a New Retail Chain in the Works

There's going to be more reason to love H&M soon. Today, the retailer just confirmed that it will be launching a new retail chain in 2013. "We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS [a higher-end line also owned by Hennes & Mauritz AB], which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group," said H&M CEO Karl-Johan Persson. Details are to be determined but there have been rumblings that the new clothing line will fall in the luxury category. We love H&M's affordable wares, but a new, higher-end line sounds just as exciting. What are your thoughts?

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Join The Conversation
giltmom giltmom 3 years
love this
Marisa-Tom Marisa-Tom 3 years
I'm officially intrigued... 2013 can't come soon enough ;)
Chi-Diem-Chau Chi-Diem-Chau 3 years
I can't wait! I'm a huge fan of the COS line but the collection is so hard to shop in the US. So if it's anything like that for the US, I'm on board!
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