There's going to be more reason to love H&M soon. Today, the retailer just confirmed that it will be launching a new retail chain in 2013. "We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS [a higher-end line also owned by Hennes & Mauritz AB], which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group," said H&M CEO Karl-Johan Persson. Details are to be determined but there have been rumblings that the new clothing line will fall in the luxury category. We love H&M's affordable wares, but a new, higher-end line sounds just as exciting. What are your thoughts?