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H&M Launches Sonia Rykiel Lingerie Collection with Paris Parade Blowout

H&M Launches Sonia Rykiel Lingerie Collection with Paris Parade Blowout

>> Last night, shortly before the Victoria's Secret Fashion Show aired on television, another mass retailer was holding its own lingerie fashion show — live — in Paris.  Jean Paul Gaultier, Nadja Auermann, Ellen von Unwerth, Eva Herzigova, and Marie-Ange Casta (younger sister of Laetitia) gathered at the Grand Palais last night for the Sonia Rykiel for H&M launch party, complete with an eleven-story high Eiffel Towel replica and models dancing, swinging, and even biking on the extravagant parade floats that puttered down the runway in front of the 2,000-odd guests.  Surveying the extravaganza — which included fireworks set off inside — Haider Ackermann put it best: "So much for a crisis.”

The lingerie portion of the collection is in stores this Saturday, Dec. 5, and the parade provided the first glimpse of the knitwear portion, out Feb. 20.

Video: The show! »

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