Skip Nav
Street Style
Say Sayonara to These Fashion Items, Because They Didn't Make the Cut For 2017
Holiday Fashion
How to Make Your Holiday Outfit Look Infinitely More Expensive, According to a J.Crew Pro
Tattoos
40 Stylish Small Tattoos You'll Want to Flaunt Every Day

H&M's New Retail Chain Is Named & Other Stories

H&M Confirms Name of Upcoming Retail Chain

H&M has settled on a name for the new higher-priced retail chain it's planning to open in 2013.

Hacan Andersson, a press officer for the Swedish-based retailer, told AFP's Relaxnews "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today."

That's what many speculated the new chain would be called — the Swedish newspaper Dagens Nyheter reported last week that a Swedish firm registered trademarks on & other stories in 2012, citing Camilla Emilsson-Falk, head of media relations for H&M, as the source of the information. Until today, however, the company had kept mum about what the chain would be called.

H&M announced that it would be adding a higher-priced retail chain to its stable of brands — which includes Cos and Cheap Monday — last week. A spokeswoman told Fashionologie that the chain "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."

Image Source: Getty
Around The Web
Join The Conversation
Home Decor Gifts Under $50
Blogger-Approved Holiday Party Outfits
H&M's Black Friday All Black Collection 2016
Last-Minute Holiday Party Outfits
What Happened at the Kenzo x H&M Event
The Weeknd Gets Ready For His Closeup as H&M's Next Big Campaign Star
Kate Middleton Wearing Zara Jeans and Blazer in Canada 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds