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H&M Targets the Music-Loving Festival Crowd With New Summer Collection

H&M Targets the Music-Loving Festival Crowd With New Summer Collection

Too late for Coachella but just in time for Glastonbury, H&M launches its first collection targeted to summer music festivalgoers. From the leopard print sleeping tent to fringe-trimmed tunics, the groupie gear is all here.

Women's clothing includes the aforementioned fringed tunics, denim cutoff shorts, sequin-embellished peasant tops, t-shirt dresses, and paisley-printed minis—all accessorized with chunky bangles and gladiator sandals. For him, there are slim-cut blazers, graphic tees, and biker jackets. Proving they thought of everything, H&M also created a collection of camping essentials like sleeping bags, overnight totes, and a leopard print tent.

The music festival lineup will go on sale May 20 as part of the retailer's annual Fashion Against AIDS effort, and a quarter of sales will be donated to youth HIV/AIDS awareness projects.

Source: Dan Mårtensen/H&M

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