We've relied on H&M as a one-stop shop to find something on trend for a Saturday night out for years. More recently, we've been beginning to regard the label as a source for special-occasion dressing, too. Maybe it had something to do with Penélope Cruz's post-Oscars dress — but trading couture for high street is definitely become a lot more normal, even in Hollywood.
So, we ask you, would you do it on your wedding day? Because, if forking over thousands of dollars for just one dress isn't something you can stomach, H&M is making it way easy to get the gown for a lot less. While the brand once included a $349 wedding dress as a part of its Viktor & Rolf collaboration in 2006, this time they're adding one to their regular women's collection — and it's just $99. We've got the sneak peek of the gown before it hits stores later this month — scroll on for all the details.