Hailey Baldwin Is the Face of Tommy Hilfiger Denim — in the Sexiest Mom Jeans Yet

Hailey Baldwin's already walked in Tommy Hilfiger's runway show and rocked the designer's crochet bikini, so it's about time she saluted the label's iconic denim. Now the on-the-rise supermodel joins Lucky Blue Smith for the new Tommy Jeans campaign, which is full of youthful ads that are a little bit sexy too (because what isn't when Hailey's involved?) Read on to take a quick trip back to the '90s with the duo, then shop the latest collection at Tommy Hilfiger.