Skip Nav
The Royals
The 18 Most Stunning Pieces of Jewelry Kate Middleton Has Received From the Royal Family
Kate Middleton
60 Style Lessons Kate Middleton Taught Us That We'll Never Forget
Michelle Obama
The 28 Most Magnificent Gowns Michelle Obama Wore While in the White House

Hearst Speaks Out on Why It Aims to Acquire Elle

>> Hearst, which has until Jan. 30 to square away their Elle acquisition deal, has been silent on the whole matter — until now. While it may seem that Hearst is interested in joining forces with Elle to up its prestige and respect in the publishing world, the Harper's Bazaar publisher says not so — its executives are more concerned with the big revenue numbers that come with owning the rights to a portion of Elle's 43 international editions. Hearst magazines president David Carey sums it up: “For us, prestige is a business with a healthy bottom line.”

If the deal does go through, however, one source told WWD that Hearst will be challenged with bringing Elle's average ad page rate up to that of Harper's Bazaar (which itself has a going rate of less than Vogue).

Around The Web
Join The Conversation
Kerry Washington in Shinola Sweatshirt in Elle April 2016
Nicole Kidman Interview For Elle Magazine January 2015
Kelly Rowland Nude Pregnancy Pictures For Elle.com
Taylor Swift's Vogue 73 Questions Video
Taylor Swift's 73 Questions Video Style 2016
Elle Magazine February 2014 Women in TV Issue
Victoria Beckham's Vogue China Cover May 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X