Skip Nav
Politics
9 Iconic First Lady Gowns Worth Talking About
Michelle Obama
Michelle Obama's Dress Will Tell You Exactly Where She's Going
Award Season
Vote on Your Favorite Dresses From the People's Choice Awards

Hearst Speaks Out on Why It Aims to Acquire Elle

>> Hearst, which has until Jan. 30 to square away their Elle acquisition deal, has been silent on the whole matter — until now. While it may seem that Hearst is interested in joining forces with Elle to up its prestige and respect in the publishing world, the Harper's Bazaar publisher says not so — its executives are more concerned with the big revenue numbers that come with owning the rights to a portion of Elle's 43 international editions. Hearst magazines president David Carey sums it up: “For us, prestige is a business with a healthy bottom line.”

If the deal does go through, however, one source told WWD that Hearst will be challenged with bringing Elle's average ad page rate up to that of Harper's Bazaar (which itself has a going rate of less than Vogue).

Around The Web
Join The Conversation
Alicia Keys Talks About Acne
Alessandra Ambrosio's David Koma Jumpsuit October 2016
Kerry Washington in Shinola Sweatshirt in Elle April 2016
Nicole Kidman Interview For Elle Magazine January 2015
Kristen Wiig Valentino Dress at Spoils of Babylon Premiere
Elle Magazine February 2014 Women in TV Issue
Elle Women in Hollywood 2013

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds