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Hedi Slimane's First Ad For Saint Laurent

Hedi Slimane's First YSL Ad Is Here

Judging by this just-released Saint Laurent ad — the first to be photographed by Hedi Slimane in his new role as creative director — we may be in for one wild rock 'n' roll ride on Oct. 1, when he debuts his first runway collection for the brand. The ad, which is just the first of 15 campaign images, appears in this month's issue of Vogue Hommes Japan and features a black and white image of tattooed rocker Christopher Owens reclining on a velvet pillow. His shirtless torso, bare arms, and long mane of hair are facing the camera, and on the opposite page, in black typeface on a solid white background, is the new Saint Laurent Paris logo.

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